On World Nutrition Day, the Children's Investment Fund Foundation pledge to double public donations made to Soccer Aid for UNICEF
- Soccer Aid for UNICEF today announced that every donation it receives will be doubled – up to £4 million – thanks to the Children’s Investment Fund Foundation (CIFF).
- Donations from the UK public will go towards UNICEF, and CIFF will match these donations. Together, these donations will directly benefit the Child Nutrition Fund, a new financing mechanism designed to accelerate the scale-up of sustainable policies, programmes, and supplies to end child malnutrition.
- A donation of £20 could provide three toddlers with vitamin sprinkles for one year so they can grow healthy and strong.
- A donation of £40 could help cover a full week of life-saving therapeutic food for three children.
- Soccer Aid for UNICEF 2024 will take place on Sunday 9th June at Stamford Bridge, London, and will be shown live and exclusively on ITV1, STV, and ITVX.
LONDON, 28 May 2024 – Soccer Aid for UNICEF today announced that every donation it receives this year will be doubled, up to £4 million, thanks to its partnership with the Children’s Investment Fund Foundation (CIFF), in a bid to accelerate the fight against child wasting – the most life-threatening form of malnutrition.
Funds raised through CIFF’s support of Soccer Aid for UNICEF will directly benefit the Child Nutrition Fund, an innovative financing mechanism designed to end all forms of child wasting, everywhere.
Child wasting currently affects more than 45 million children under five globally. It occurs when children don’t get the nutrition they need for their brains and bodies to develop the way they should, causing them to become seriously ill – and often robbing them of their childhoods and right to play.
Despite two decades of global progress in tackling malnutrition, the number of children suffering from wasting is rising in areas hardest hit by inequality, conflict, and climate change, meaning that Soccer Aid for UNICEF’s partnership with CIFF is more crucial now than ever. The vital funds raised by this partnership will accelerate the prevention, detection, and treatment of child wasting, to ensure that every child can have a happy, healthy, and play-filled childhood.
Jon Sparkes, UNICEF UK Chief Executive said: “Child wasting is a tragedy. UNICEF is proud to be the world’s leading organisation in preventing and treating all forms of undernutrition – but there is still a lot of work to do. We can and must act fast to scale up efforts to end wasting for good, as children’s diets are increasingly affected by crises such as poverty, conflict, and climate change.”
“Thanks to Soccer Aid for UNICEF’s partnership with CIFF, this year’s donations will have double the impact in making sure that every child around the world can get the right nutrition, grow up full of energy, and enjoy healthy childhoods filled with play.”
Anna Hakobyan, Chief Impact Officer and Executive Director for Nutrition at CIFF said: “CIFF is proud to have worked in partnership with UNICEF over the years to address child malnutrition at scale. Our flagship investment in the Child Nutrition Fund is advancing policies, financing, and improving access to life-saving malnutrition treatment and prevention solutions. We look forward to this year’s Soccer Aid campaign and the impact it can bring for children around the world. Let us be guided by the undeniable urgency that every child deserves to survive and thrive, now and in the future.”
Soccer Aid for UNICEF is once again uniting the nation’s favourite celebrities and legendary footballers to raise money for children around the world, with this year’s match taking place on Sunday, 9 June, at Chelsea FC’s iconic Stamford Bridge Stadium.
Since 2006 – when UNICEF UK Ambassador Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £90 million, supporting UNICEF’s vital work helping millions of children around the world.
With the support of the Children’s Investment Fund Foundation, Soccer Aid for UNICEF 2024 is hoping to raise as much money as possible aiming to take the overall amount raised for UNICEF since the game began will pass £100m.
Donate to Soccer Aid for UNICEF here: socceraid.org.uk/donate.
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Notes to editors:
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For more information, please contact:
UNICEF UK Media Team, 0207 375 6030, [email protected]
About UNICEF UK
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. We also promote and protect children’s rights in the UK and internationally. We are a UK charity, entirely funded by supporters.
United Kingdom Committee for UNICEF (UNICEF UK), Registered Charity No. 1072612 (England & Wales), SC043677 (Scotland).
For more information visit unicef.org.uk.
Follow UNICEF UK on Twitter, LinkedIn, Facebook and YouTube
About the Children’s Investment Fund Foundation (CIFF)
The Children’s Investment Fund Foundation (CIFF) is the largest philanthropic organisation in the world dedicated to improving the lives of children. Their mission is to create a healthy, fair and safe world, where all children can thrive. CIFF has supported the Child Nutrition Fund since its inception and this year, every Soccer Aid donation to the fund will be doubled up to £4 million.
About the Child Nutrition Fund (CNF)
The Child Nutrition Fund (CNF) is backing a coordinated global agenda, the Global Action Plan, to end child wasting. Led by UNICEF with support from the government of the United Kingdom, the Children’s Investment Fund Foundation, the Bill & Melinda Gates Foundation, and other partners, the Child Nutrition Fund brings together governments, donors, and partners to support and incentivize country-led efforts to accelerate the scale-up of sustainable policies, programs, and supplies to prevent, detect, treat, and ultimately end child wasting.
Soccer Aid Productions Limited
The multi-stakeholder project of Soccer Aid for UNICEF is run by Soccer Aid Productions, a collaboration between UNICEF UK and Triple S Events which is part of the Triple S Sports & Entertainment Group.
ITV Social Purpose
ITV’s Social Purpose is about using the power of ITV to shape culture for good, through using creativity and scale to inspire positive change in the world, and to nurture a responsible and inclusive working environment. ITV’s social purpose encompasses four priorities – better health, diversity and inclusion, climate action and giving back, all with their own measurable goals. For more information go to itvplc.com/socialpurpose.
Initial
Initial, part of Banijay, the UK’s largest television production group, have been the producer of all 13 Soccer Aid shows since its inception in 2006. Experienced in making premium entertainment and ambitious reality programmes, credits include hit shows such as brand-new Celebrity Big Brother, Big Brother, Total Wipeout, Tenable, and Beauty and The Geek.
Triple S Sports & Entertainment Group
The Triple S Sports & Entertainment Group is a full-service sports and entertainment group operating in multiple industry sectors and countries. As a long-standing and expert agency with highly experienced personnel, it offers a range of services, including: talent management, event management, commercial rights exploitation, financial and legal advice, PR consultancy, social media and digital production, contract transfer and negotiation management and crisis management services. The Group represents some of the highest-profile sporting professionals in the UK as well as renowned personalities in the entertainment industry. Triple S has also been responsible for some of the biggest sports entertainment TV events in the UK.