Dove

Working with UNICEF to improve body confidence and self-esteem

Why we’re working together 

UNICEF and Dove are partnering with the aim of providing 16.4 million young people in India with self-esteem education materials 

“When young people do not feel confident, their ability to be changemakers and build a stronger future diminishes. With the renewal of our partnership with Dove, even more young people will be supported to feel confident in their ability to stand up for their rights and fulfil their promising potential,” said UNICEF Director of Private Fundraising and Partnerships Carla Haddad Mardini.  

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What we’re doing 

The partnership will continue to adapt modules on self-esteem and body confidence from the Dove Self-Esteem Project and include them in Unicef programmes that teach young people essential life skills. 

These modules will be included within UNICEF’s existing life-skills programmes for young people in India, so that they can learn about their rights to things like education and healthcare, as well growing their self-confidence.

We’re addressing the issue 

Positive self-esteem contributes to the learning of life skills and enhances young people’s ability to gain and retain employment. This vital work will not only contribute towards their body-confidence, but will also contribute to their retention, transition, and completion of the education cycle, enabling young people to gain the needed skills to succeed in school, work, and life. 

Since 2004, Dove has supported 114 million young people to build their body confidence and self-esteem. With so many young people feeling pressure to look a certain way, we hope that our partnership with UNICEF can support many more young people to advocate for themselves and challenge beauty standards
Marcela Melero, Chief Growth Officer, Dove Personal Care North America & Dove Masterbrand.

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