The Baby Friendly Initiative

Transforming healthcare for babies, their mothers, parents and families in the UK

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LATEST NEWS AND RESOURCES

Case study: The power of collaboration

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Recently updated: Infant formula and responsive bottle feeding leaflet

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Unaffordable infant formula price rises: Safeguarding infant health and safety

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Newly published: Easy read guide to breastfeeding

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Unaffordable infant formula price rises

Recommendations for the UK Government

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LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

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The International Code of Marketing of Breastmilk Substitutes

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Working within the Code: Health professionals' guide

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The impact of infant formula marketing

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Small service achieves big

NHS Orkney’s journey to GOLD

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About Baby Friendly

About the Baby Friendly Initiative

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UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust