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Baby Friendly case studies


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Our case studies provide an in-depth look into how Baby Friendly services across the UK promote, protect and support breastfeeding and respond to a range of infant feeding challenges.

The pages below explore a range of topics including the separation of babies and parents during Covid-19, breastfeeding and climate change, infant feeding in public health, and the Achieving Sustainability (Gold) Award. To be alerted of new case studies, sign up to our news mailings. If you are interested in submitting a case study, please contact the Baby Friendly office at [email protected].

Case study: Parent-infant separation during Covid-19

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Case study: Infant feeding in public health

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Case study: Breastfeeding and climate change

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Achieving Sustainability (Gold)

The Baby Friendly Gold Award celebrates excellent and sustained practice in the support of infant feeding and parent-infant relationships. Learn about services’ journeys to Gold below.

First maternity service to earn Gold: East Lancashire Hospitals

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The value of an engaged leadership team: Epsom & St Helier Hospitals

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Looking into the long-term: Leeds Community Healthcare HV Service

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Joint Award: Humber Teaching & East Riding Children’s Centres

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Putting families at the heart of care: NHS Tayside HSCP

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