Guidance on producing educational materials for parents on bottle / formula feeding

Guidance for Infant Feeding Leads on producing educational materials for parents/primary caregivers on bottle/formula feeding

Current delivery of parent/primary caregiver education and information tends to be via a hybrid format of online and face-to-face provision. Whilst this can provide consistency and flexibility of access, there is potential for families to easily access information from non-evidence-based sources.

This is particularly relevant to information relating to bottle / formula feeding, as it is important that this information is communicated sensitively and effectively without appearing to promote formula feeding or to inadvertently undermine breastfeeding. All such material must also be in line with the requirements of the UK law and the International Code of Marketing of Breastmilk Substitutes (the Code).

This infosheet for Infant Feeding Leads on producing educational materials for parents/primary caregivers on bottle/formula feeding aims to support the development of resources which avoid undermining UK Law, the International Code of Marketing of Breastmilk Substitutes and the Baby Friendly standards.