The Baby Friendly Initiative

Transforming healthcare for babies, their mothers, parents and families in the UK

2024 Virtual Annual Conference

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2024 Annual Conference

The two-day 2024 Annual Conference took place 20-21 November. Access details on speakers, the timeline of events, the poster exhibition, on-demand access and more:

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LATEST NEWS AND RESOURCES

Infant formula and responsive bottle feeding

Statement

Listen to Mums: Ending the Postcode Lottery on Perinatal Care

Unaffordable infant formula price rises: Safeguarding infant health and safety

NHS Orkney: Our Journey to Gold

Unaffordable infant formula price rises

Recommendations for the UK Government

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LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

The International Code of Marketing of Breastmilk Substitutes

Working within the Code: Health professionals' guide

The impact of infant formula marketing

Small service achieves big

NHS Orkney’s journey to GOLD

Access case study

About Baby Friendly

About the Baby Friendly Initiative

Baby Friendly Standards

Breastfeeding in the UK

Support for parents

Baby Friendly Resources

Breastfeeding resources

Relationship building resources

Covid-19

UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.

Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust