UNICEF UK is a registered charity raising funds and awareness to support UNICEF's work to protect child rights worldwide, in accordance with the UN Convention on the Rights of the Child (CRC). We raise funds through donations from individuals, organisations and companies and we lobby and campaign for the fulfilment of child rights in the UK and abroad. UNICEF UK also runs programmes in hospitals, schools and local communities in the UK.

Breastfeeding: The Baby Friendly Initiative

The UK Baby Friendly Initiative is based on a global accreditation programme of UNICEF and the World Health Organisation. It is designed to support breastfeeding and parent infant relationships by working with public services to improve standards of care. In 2012 we reviewed our standards - in line with the UN Convention on the Rights of the Child, we work with the best interests of babies at our heart.

A strong mother-baby relationship is the foundation for a baby’s future health and wellbeing. Breastfeeding supports this loving bond and makes a vital difference to health.

We work with UK public services to improve standards of care, protecting, promoting, and supporting breastfeeding and strengthening mother-baby and family relationships. Support for these relationships is important for all babies, not only those who are breastfed. For more information please visit our website.

Education: The Rights Respecting Schools Award (RRSA)

Our Education team provides expertise on child rights and global citizenship for young people and those involved in their education. Our Rights Respecting Schools Award (RRSA) provides a framework to help schools to use child rights and the CRC as the foundation for their community.

Child Rights Partners

We are working with local government to put children at the heart of public services, ensuring all children have the same opportunity to flourish.

Child Rights Partners prioritises the most vulnerable, including children living in care and young people affected by drug and alcohol misuse. Over three years we are working in partnership with six local authorities: Derry, Glasgow, Leeds, Neath Port Talbot, Newcastle and Tower Hamlets.

We are developing and testing a child rights-based approach to creating services for children and young people. We will demonstrate how putting children’s rights into action in public organisations can make a real difference to children’s lives.

Parliament: The Public Affairs team

Our Public Affairs team works to change the policies and practices of the UK Government that are in contravention of the CRC and detrimental to children’s rights in the UK and internationally. We do this by working directly with MPs and Peers and by inviting members of the public to join us in campaigning for children’s rights.

Children at a Rights Respecting Schools nursery in London  © UNICEF UK/2008/Caroline Irby
Children at a Rights Respecting nursery school in London.© UNICEF UK/2008/Caroline Irby