Our mission in the UK is to raise money for UNICEF's global work for children and their rights, and to advocate for those rights to be realised for all children worldwide.

UNICEF is the world's leading organisation for children, working in over 190 countries. We do whatever it takes to make a lasting difference to children's lives. In everything we do, the most disadvantaged children are our priority.

All our work is based on the UN Convention on the Rights of the Child, which sets out the rights of every child, no matter who they are or where they live, to grow up safe, happy and healthy.

UNICEF is the largest global organisation working specifically for children and their rights.