There are a variety of ways in which companies can work with UNICEF:
Many companies, or their charitable foundations, choose to make a straight forward donation. UNICEF works closely with our partners to decide where the money goes and offers reporting to ensure you can be clear about the huge difference your donation has made to children. We can also work with you to make your support known to priority audiences; such as employees.
We can advise you on best practise, logistics regarding funds raised and how you can use your employees’ activities to benefit your strategic corporate objectives. We have a great deal of expertise in this area and are proud to accept significant contributions from employees, raised through fun and innovative activities. We have a host of ideas on what works best in different company structures, in addition to offering great relationship management. We support employees by providing strong case studies, pictures and other materials that will help employee groups to feel motivated, engaged and enthused by their actions for children. In some cases the money raised is then matched by the company as an extra incentive.
A simple, yet effective way to work with UNICEF while also effectively communicating the quality of your brand values to your customers. We can work with you to create opportunities to engage customers in a campaign, create data capture opportunities, round-up mechanisms and communicate your principles as a good corporate citizen. An example is Starwood Hotels & Resorts' Check out for Children programme which is raising valuable funds for UNICEF’s immunisation work. Every guest has the opportunity to support UNICEF's work through the addition of US $1 (or its equivalent in another currency) to their bill. Guests can choose not to donate or to donate a larger amount if they wish.
The key to success is finding a succinct marketing message that targets your customers in a way that benefits them, your business and UNICEF. We have a great deal of experience to share around how to set up a successful campaign, mitigate risk and drive positive media coverage. Several of our partners have donated a percentage of sales of a specific product to support UNICEF programmes. For example, Pampers and Fairy produced special UNICEF packs featuring a '1 Pack = 1 Life-Saving Vaccine' logo. For every product purchased, parent company Procter & Gamble donated the cost of one tetanus vaccine to UNICEF, to help protect a mother and baby in need.